Jane Tomlinson’s Run for All and Bury BID announce new Bury Partnership

Bury BID (Business Improvement District) and Jane Tomlinson’s Run For All, the UK’s largest not-for-profit events company, are proud to announce a multi-year partnership.

As part of this partnership, Bury BID will become the new title sponsor of the Bury 10K for the next year two years.

Staged in partnership with Bury Council, event organiser’s, Jane Tomlinson’s Run For All will work together with Bury BID to inspire, motivate and empower participants of all ages and abilities to take on the 10K.

Bury BID offers a range of diverse services that aim to attract more visitors to Bury town centre, while encouraging them to stay longer and enjoy what’s on offer. From enhancing the physical environment to organising exciting events and promoting local businesses, the BID’s services are designed to support the businesses and create a positive welcome to Bury town centre.

“We are honoured to sponsor this fantastic event that not only promotes health and fitness but also brings our community closer together,” said Nigel Shields, Town Centre Director at Bury BID. “The Run for All – Bury BID 10k aligns perfectly with our mission to enhance the vitality of Bury town centre and support local businesses.”

Siobhan Curtis, Marketing and Communications Director at Run For All, said: “We are delighted that Bury BID have pledged their support for the Bury 10K for the next two years. As one of the region’s most popular and biggest participation running events, the Bury 10K continues to benefit and inspire thousands of participants and benefit countless charities every year.

“We look forward to working with the team to continue to inspire and motivate potential entrants across the region to rise to the challenge.”

Councillor Tamoor Tariq, Cabinet Member for Adult Care, Health and Well-Being, said: “We are proud to be supporting this key community event for our borough. Since the inaugural 10k back in 2016, we’ve seen more than 10,000 people of all ages and abilities taking part and I am delighted to be joining in once again.

“With the added support of Bury BID this year and next, we are confident that Bury Running Festival can continue to grow and become more and more successful.

“Let’s use this event as a great way for families and friends of all ages and abilities to stay active and healthy together and make this the biggest and best event yet!”

An annual fixture in the calendar and a marker point for participants of all abilities and ages to reach their peak physical fitness, the Bury 10K is firmly established as one of the region’s most popular mass participation running events. Each year thousands line up on the start line, whether it be running for good causes, PBs or fun.

With charity at its core, the 2024 event will see participants raising substantial sums for a host of good causes and a diverse range of partner charities, including the Jane Tomlinson Appeal, Creating Lives Centre, BACKUP North West and Jigsaw Bury.

Featuring a start and finish line set outside The Rock Shopping Centre, the 10K route will take runners along Tottington Road and Bury Road, before exploring local nature reserve, the Kirklees Trail. The course will then loop back towards the town centre before participants cross the all-important finish line back outside The Rock.

A great event for runners and spectators alike, this scenic route promises to attract huge crowds of supporters as the town centre meets the picturesque countryside.

The Bury Mini and Junior runs, sponsored by Xerox Business Solutions will follow later in the morning. Inviting mini and juniors of all abilities, the Mini 1.5km caters for children between the ages of 3 – 8 and Junior 2.5km carers for children between the ages of 9 and 14.

Participants are invited to wheel, walk, jog and run as organisers work to make the event accessible to all abilities.

As part of its sponsorship of the events, Xerox is looking to increase participation by offering 150 free entries to local schools in Bury, and is encouraging schools to get in contact with Run For All directly to redeem these entries.

The Bury BID 10K is supported by Bury Council, Let’s Do It, The Rock Shopping Centre, BBC Radio Manchester, Arla Protein, High 5, Up and Running, Coopah, Shokz, Gradwell, Marathon Photos and Jog On.

Entries are still open for both events. To sign up and check the route out, participants are encouraged to go to www.runforall.com

Issued: 1 August 2024.

For more information, contact the Run For All press office on 0113 826 7754 or email [email protected].

Notes to editors

About Run for All

Run For All is part of Jane Tomlinson CBE’s lasting legacy. Jane raised £1.85m for children’s and cancer charities before her untimely death from cancer aged just 43 in 2007. She made headlines across the world by competing in a series of epic endurance challenges from the London Marathon, Ironman and triathlon competitions, to a 4,200 mile cycle ride across the width of the USA – despite being diagnosed with incurable cancer. Her family continue to raise funds in her name, and through the Jane Tomlinson Appeal and Run For All, more than £10m has now been raised for charities.

Run For All’s stable of events already includes successful 10Ks and 10 milers in Sheffield, York, Hull, Lincoln, Bury, Middlesbrough, Leeds and Kings Lynn. As well as the Leeds Half Marathon, Sheffield Half Marathon, Derbion Ramathon, Larking Gowen Ipswich Half Marathon, the Yorkshire Marathon Festival and Rob Burrow Leeds Marathon.

About Bury BID

Bury BID (Business Improvement District) is an organisation, funded by the businesses of Bury Town Centre, dedicated to improving the business environment and community life in Bury. With a mission of “Making Bury Better,” Bury BID supports local businesses, organises vibrant events, and works to ensure a thriving and welcoming community for residents and visitors alike.

Through strategic marketing, event organisation, and support programmes, Bury BID fosters economic growth and community engagement. Our core objectives focus on marketing and events, backing business, improving access and facilities, and maintaining a safe and clean environment.